FEATURED PROJECTS
PADDLE THE OUTDOORS × LAKE STATE MOUNTAINEERING
MOOD BREW
GLADIATOR ELECTRIC
CURRENT PROJECT - strategy and planning stage. Website / POS & Inventory / SEO & Marketing. Developing the digital strategy and 2027 roadmap for a new paddle sports venture alongside Lake State Mountaineering: website, Shopify inventory and POS approach, and a four-season marketing plan.
Role: Marketing & Expansion. Leading Midwest expansion for a functional coffee startup through campus activations, markets, pop-ups, sampling, and partnerships.
Role: SEO Marketing & Growth Specialist. Website, on-page and local SEO, Google Business Profile, paid ads, and lead generation across Greater Houston and Fort Bend County.
02 — WHAT I FOCUS ON
FOCUS AREAS
01
STRATEGY
A launch plan for the 2027 season built on one rule: sell customers exactly what they need, not the most expensive option.
02
DIGITAL
Planned Wix website and Shopify inventory and POS, with Thrive, Clover, and in-store iPad checkout as options to evaluate.
03
GROWTH
Planned SEO, weekly blog posts, Where to Buy listings, and geo-targeted Instagram ads across four paddling sub-seasons.
04
BRAND BUILDING
Planned demos, events, and community partnerships, such as the Twin Cities Kayaking Club, featuring brands like Old Town, Eddyline, NRS, and Yakima.
05
CUSTOMER JOURNEY
Proposed path: discovery → demo → pre-order or layaway → purchase → repeat customer, with demo fees applied toward the boat.
06
RESULTS: COMING 2027
Metrics to report after the 2027 season: revenue growth, traffic, conversion rate, email list growth, demo/rental conversion, inventory accuracy, and sales by channel.
03 — SKILLS & EXPERTISE
SKILLS & EXPERTISE
Marketing Strategy
Business Development
SEO
Sales
Branding
Content Creation
Growth Strategy
Analytics
04 — ENTREPRENEURSHIP LESSONS
WHAT BUILDING TAUGHT ME
01
Start before you feel ready.
— The plan gets better once it meets real customers.
02
Talk to people early and often.
— Most good ideas come from conversations, not spreadsheets.
03
Consistency beats intensity.
— Small steps every week outclimb one big push.
04
Every no is data.
— Rejection tells you what to change: pricing, pitch, or audience.